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Geoff Vincent, BizCompare blog guy

Just a quick blurb about who I am, so I can establish even a small amount a credibility with you. In short, I’m approaching 30 years of working and have been really fortunate to be employed by some...

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B2B Marketing – One page marketing brief outline

Along the general theme of “garbage in, garbage out”, I am a big fan of creating short, written documents or briefs for any communication effort worth spending money on. Writing a brief goes a long way...

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What is Marketing? My definition.

For many years, as a Director or VP of Marketing, I conducted interviews and hired dozens of people for marketing roles. I had a standard (and highly effective) list of questions I would ask...

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